Documentation

Technical reference for People Studio — executive intelligence platform.

Platform Overview Data Sources & Coverage Features Data Model Genome Integration

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Platform Overview

People Studio is an executive intelligence platform for tracking industrial executives, directors, and key personnel across US-listed companies. It ingests SEC Form 4 insider trade filings to build a real-time picture of who is active, what roles they hold, and where they're moving. The platform is designed for deal teams, PE analysts, and strategic researchers who need to understand the human layer of a company — not just the financial signals.

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Data Sources & Coverage

Source	What it covers	Update frequency
SEC Form 4 (EDGAR)	Officer and director insider trades — names, roles, trade dates, is_officer / is_director flags	Daily (EDGAR RSS)
SEC DEF 14A (proxy)	Full C-suite list, compensation, director independence — proxy statement parsing (planned)	Annual filings
Public records enrichment	CourtListener legal, OpenCorporates business ownership, FEC donations, property records (planned)	Batch enrichment
Genome Studio	Company-level signals: archetype, conviction, ECL pressure — linked from company view	Weekly re-fingerprint

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Features

People searchFull-text search across normalized executive names. Each person page shows all roles held, insider trade history, active/inactive status, and company affiliations.

TargetsCurated list of high-priority executives flagged for outreach or monitoring. Add from any person or company view.

WatchlistCompany-level watch list. Combines Genome signals with executive activity to surface companies worth tracking.

Network graphForce-directed graph of executive connections — shared board seats, prior employers, co-investment networks. Useful for mapping influence paths to a target company.

IntelligenceFeed of recent insider trades, executive transitions, and notable events across watched companies and targets.

DedupAdmin tool to detect and merge duplicate person records. Normalizes name variations, consolidates trade history across aliases.

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Data Model

people table (Supabase — mngmqcmzscltyplnspvx)
  ticker          — company identifier
  normalized_name — canonical name (used for dedup + People Studio links)
  role_raw        — full title from SEC filing ("Executive Vice President, General Counsel")
  role_abbrev     — truncated short form (legacy — use role_raw)
  event_type      — insider_trade | executive_transition | ...
  event_date      — date of filing or event
  is_active       — true if most recent filing is within 18 months
  metadata        — JSON: { is_officer, is_director } from SEC Form 4 header

People Studio link format:
  /person/{encodeURIComponent(normalized_name)}   ← path param
  /company/{ticker}                               ← company view

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Genome Integration

People Studio surfaces in the Genome Advisory Report as the Key People section of each company card. Each executive links directly to their People Studio profile. The "Full team in People Studio →" link goes to /company/{ticker}. Genome signals (archetype, conviction, ECL pressure) appear on the company view, pulling from the Genome API at genome-api-production.up.railway.app. Current limitation: Form 4 filers are insiders who traded in the past 18 months. Full C-suite (non-trading officers) requires DEF 14A proxy parsing — not yet implemented.

People Studio · ryan.cahalane@lns-global.com · April 2026Genome Docs ↗